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Creating an Effective SEO Content Marketing Strategy

Tosten Marketing

For instance, when developing content for insurance agencies, we research keywords that potential clients search for (e.g., “affordable home insurance options” or “best auto insurance for new drivers”).

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Personal Lines Underwriting Results Improve, Reducing Gap With Commercial Lines

Triple-I: Homeowners Insurance

property and casualty insurance industry experienced better-than-expected economic and underwriting results in the first half of 2024, according to the latest forecasting report by Triple-I and Milliman. The industry’s estimated net combined ratio of 99.4 The report was released during a members-only webinar on Oct.

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Creating a Winning Insurance Agency Marketing Plan

Tosten Marketing

To capitalize on this trend, optimize your Google My Business listing with accurate information, photos, and regular posts. For example, if you’re based in Chicago, use phrases like “Chicago auto insurance” or “homeowners insurance in Chicago suburbs” throughout your site.

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The Art of Interactive Content for Lead Generation

Leadsurance

This versatility makes interactive content a valuable tool in any digital marketing strategy, catering to a wide range of industries and purposes. For example, use visuals of homes and cars in property and auto insurance quizzes, respectively. This includes text readability, voice-over options, and keyboard navigation.

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Report: Policyholders See Climate as a ‘Primary Concern’

Triple-I: Business Insurance

Insurers who prioritize focus on sustainability will be making smart long-term business decisions that will positively impact their future relevance and growth.

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Cannabis Industry Prospects Brighten;Risks, Challenges Remain

Triple-I: Workers Compensation

Similar federal “safe harbor” legislation for the insurance industry – the Clarifying Law Around Insurance of Marijuana Act (CLAIM Act) – was introduced last month.

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