Neilson Marketing Services

OCTOBER 28, 2024

The insurance industry moves fast, and for carriers and MGAs, knowing where they stand with their independent agency partners is critical. By having rich, detailed data on their agency partners , carriers and MGAs can get more accurate, actionable insights from surveys conducted by professional firms.

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Tosten Marketing

MARCH 31, 2025

Insurance agencies face fierce competition in today’s market. At Tosten Marketing, we’ve seen how an effective insurance agency marketing plan sample can transform a struggling agency into a thriving business. Who Is Your Ideal Insurance Client? Start by examining your most profitable clients.

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Agency Revolution

OCTOBER 31, 2024

The insurance industry is in a state of rapid transformation, with insurance agencies striving to keep pace with evolving client expectations and a highly competitive market. By exploring new solutions and refining existing practices, insurance agencies can position themselves for sustained success and growth.

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HBW Leads

MAY 23, 2024

A Guide for Insurance Agency Owners Training New Agents As an insurance agency owner, one of the most crucial skills you can teach your new agents is effectively building rapport with clients over the phone. Here are some key points to emphasize: Trust : Insurance is a trust-based business.

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InsuredMine

MARCH 12, 2024

Amid rising inflation and market fluctuations, independent insurance agencies keep on finding themselves grappling with intensified challenges stemming from a continuous cycle of economic uncertainties, geopolitical headwinds, environmental challenges, and capital constraints. These challenges can be squeezing profits.

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Agency MVP

DECEMBER 20, 2021

When you own your insurance agency, you know that as an entrepreneur you have to stay on top of things regarding your business. You have to make sure the needs of your customers are met, which means the more value you have to offer your customers, the more customers you will get signed with your insurance agency.

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Neilson Marketing Services

JUNE 11, 2024

Insurance SEO is an essential component of ensuring search engine visibility on a national level. However, if you want to connect with customers in your community, local SEO for insurance agency firms is just as important. Outranking big national insurance firms is a tough task for smaller, independent agencies.

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Redbird Agents

SEPTEMBER 13, 2024

Cultivate Partnerships: If you haven’t already, build strong relationships with referral partners such as doctors, pharmacies, or financial advisors. Consider Market Conditions: Stay aware of current market trends in the Medicare insurance industry.

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Tosten Marketing

FEBRUARY 6, 2025

Off-page SEO builds the site’s reputation through backlinks from other reputable websites. For insurance agencies, this could include guides on choosing the right coverage, explaining complex policy terms, or discussing industry trends. Build a Strong Backlink Profile Build a strong backlink profile.

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Agency Revolution

FEBRUARY 3, 2025

New Forge Add-On: Reputation Management Reputation Management add-on enhances your online presence by enabling you to efficiently manage client reviews and feedback, highlight reviews on your website, and build credibility. Help us build our insurance marketing platform. Click here to learn more about Reputation Management.

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Commercial Property Insurance Agency Building Commercial 52

HBW Leads

MAY 9, 2024

Here is a list of specific features insurance agency owners should look for in CRM: Detailed Customer Profiles: Store all relevant customer information, including personal details, policy information, communication history, and special requirements or preferences. Consistency in visual identity builds recognition and trust.

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Tosten Marketing

MARCH 6, 2025

At Tosten Marketing, we’ve seen firsthand how a well-crafted approach can transform an insurance agency’s digital presence. Link Building: Acquire high-quality backlinks from reputable sources in the insurance industry to boost your content’s authority and search rankings.

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Agency Revolution

AUGUST 21, 2024

This strategic hire completes Agency Revolution’s leadership team and underscores its commitment to providing top-tier digital marketing solutions for independent insurance agents. Dan brings over 25 years of extensive experience and leadership expertise within the Property and Casualty insurance sector. . and Canada.

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Constant Contact

JULY 15, 2024

Email marketing for insurance agencies may discuss the agency’s offerings, welcome new customers, or share deals on insurance policies. In other words, investing in insurance email marketing pays off big time. Save or find the necessary start-up capital for the agency.

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InsuredMine

DECEMBER 26, 2024

Climate change poses an extraordinary challenge for businesses, insurers, and governments alike, making the task of adapting and building resilience feel almost overwhelming. By combining these two approaches, we can tackle the climate challenge head-on and build a future thats both resilient and adaptive.

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InsuredMine

SEPTEMBER 30, 2024

Today, for insurance agencies, the road from a prospective client to a loyal policyholder can often feel like a winding journey filled with uncertainties. Each prospect comes with distinct needs, concerns, and expectations, making it essential for agencies to approach them with personalized and timely communication.

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Friendly Agent

SEPTEMBER 21, 2020

You will learn sales skills, building connections with other people, reaching out to mentors, and closing deals. A lot of today’s insurance agents may want to enter on the scene without the experience relevant to selling insurance. Is it possible to get a job in insurance with no previous experience?

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Redbird Agents

JULY 9, 2024

Statistics from the insurance industry reveal a different story. Roughly 10 percent of independent insurance agents generate the vast majority of insurance sales, leaving many to question the viability of this career path. Why do so many insurance agents quit? Is life insurance sales a good career?

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Tosten Marketing

MARCH 20, 2025

For example, if you’re an insurance agency, your landing page might highlight how you can save clients money while providing comprehensive coverage. Include social proof, such as client testimonials or trust badges, to build credibility. For insurance agencies, this might include name, email, and type of coverage needed.

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Redbird Agents

NOVEMBER 1, 2023

The insurance industry and every other industry has been outflanked by rampant new technology in the last 30 years that has given control of the purchasing steering wheel to the customer. Long wait times, unresponsive agents and lethargic insurance agencies are in their rear view mirrors. Targeted Communications.

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Neilson Marketing Services

JULY 16, 2024

With information, reviews, and quotes readily available at their fingertips, it’s easier than ever to switch to another insurance provider. That ready access offers the opportunity to connect with your target audience at the precise moment they’re looking for insurance. FAQ What role does SEO play in the insurance industry today?

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Bankers Insurance

JULY 22, 2024

Westfield’s Legacy of Caring Program Partners with Westfield Insurance Agencies to Support Dozens of Nonprofits Across the Country Westfield partnered with Bankers Insurance to donate $9,500 to the American Red Cross as part of Westfield’s Legacy of Caring program.

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InsuredMine

JUNE 18, 2024

It involves building strong, long-lasting relationships with clients that provide mutual benefits over time. What if we bring this data integration platform together to simplify the operations for the insurance agencies? Successful sales go beyond just closing a single deal. Why is integration so important?

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InsuredMine

JULY 19, 2024

Insurance agencies once focused primarily on assessing risks, underwriting policies, and managing claims. Today, agencies face an equally critical challenge: customer retention. The Importance of Customer Retention The importance of customer retention in the insurance industry cannot be overstated.

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HBW Leads

MAY 14, 2024

Discover 25 crucial tips for insurance agency owners to train their agents in overcoming sales objections on the phone. Boost your agency’s closing rates and build a team of top-performing sales professionals. This helps build trust in your agency’s ability to deliver on its promises.

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HBW Leads

MAY 7, 2024

Focus on Niche Markets : Specialize in specific niches within the insurance industry to differentiate yourself from the competition. Invest in Continuous Learning: The insurance industry constantly evolves, with new products, regulations , and trends emerging regularly.

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Agency Revolution

AUGUST 21, 2024

This strategic hire completes Agency Revolution’s leadership team and underscores its commitment to providing top-tier digital marketing solutions for independent insurance agents. Dan brings over 25 years of extensive experience and leadership expertise within the Property and Casualty insurance sector. . and Canada.

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InsuredMine

MAY 2, 2024

Or what if your home insurance could send you alerts about potential risks and offer customized coverage options? These kinds of innovative services are becoming a reality thanks to insurtech, the use of technology to revolutionize the insurance industry. You might be thinking, “APIs?

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Tosten Marketing

MARCH 24, 2025

This long-term strategy focuses on creating high-quality content, optimizing website structure, and building authoritative backlinks. An insurance agency might target phrases like “affordable home insurance” or “best auto insurance rates.” Keyword research forms a key aspect of SEO.

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Agency MVP

DECEMBER 20, 2021

Create a username (choose something that will make your insurance agency identifiable), password, and basic profile information. Although social media marketing is largely free and highly intuitive, just having the account is unlikely to achieve the results that your insurance agency is looking for.

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HBW Leads

JUNE 4, 2024

Take advantage of the power of these seven effective sales coaching techniques and watch your agency blossom. As an insurance agency owner, one of your primary goals is to increase sales and grow your business. This is true in anything from football to carpentry to insurance sales. Training leads to better performance.

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Constant Contact

JANUARY 28, 2021

Humorous blog posts Discover the most effective tactics for insurance marketing Find more leads and drive policy renewals with expert marketing advice and all the tools you need, all in one place. Explain available types of insurance The ideal insurance website will position your agency as an authority.

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Tosten Marketing

JANUARY 13, 2025

Include clear communication of your unique value proposition and feature client testimonials to build trust. A blog section allows you to share valuable content about life insurance, financial planning, and related topics. Social Media in Insurance Industry is able to connect past and prospective customers.

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Redbird Agents

JUNE 14, 2024

You are looking to build a long-term sustainable business relationship with someone you can trust and feel comfortable asking questions. This business is about relationships and if you’re not hard-wired to build and maintain relationships, then you shouldn’t consider making annuities a priority in your business.

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American Agents Alliance

DECEMBER 14, 2024

Ways Agents Can Succeed During Shifting Insurance Market Conditions Agents can keep up with changing market demands by focusing on these steps: Understand the changing insurance market conditions and landscape. Soft markets often mean more competition as insurers lower premiums or broaden coverage to attract customers.

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American Agents Alliance

SEPTEMBER 26, 2024

In this blog, you’ll uncover the powerful potential of surety bonds to drive revenue growth for your insurance agency and enhance your client relationships. This means less time spent on paperwork and more time building client relationships.

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Leadsurance

SEPTEMBER 26, 2023

However, email marketing stands out as a crucial tool for the insurance industry. For insurance agents, it offers a unique opportunity to establish trust, provide essential updates, and promote new policy offerings. Let’s say you’re an insurance agency looking to boost gamification with your new mobile app feature.

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