Policing Your Brand On Online Marketplaces: A Brief IP Overview For Retailers
Hunton Andrews Kurth
AUGUST 17, 2023
A longer version of this blog post originally appeared as an article in Retail TouchPoints: Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers. Further duplication is not permitted. Retailers often face brand policing challenges on online resale platforms such as Wayfair, Overstock.com, and eBay. Resellers account for a significant portion of retail sales on these websites.
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