Lost Opportunities: The True Cost of a Non-Compatible CRM in the Insurance Industry
InsuredMine
APRIL 16, 2024
Insurance agencies today face immense challenges in attracting and retaining customers due to intense competition, economic pressures, and changing consumer behaviors. Many rely on legacy customer relationship management (CRM) systems that are incompatible with modern technologies and data sources. Non-compatible CRM systems make it extremely difficult for insurers to get a comprehensive view of their customers across different channels and touchpoints.
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