Thu.May 23, 2024

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Target the Six Segments of the Marketing Funnel

Agency Revolution

There are two ways you can go about marketing your insurance agency. The first is to try anything. Just throw stuff at the wall and see what sticks. You’ll probably get some results, but you might not. And you also may have no idea what’s actually working. The second and, arguably, more effective way to approach marketing is strategically. While it’s easy to fall down the rabbit holes of methodology and best practices, marketing strategy doesn’t need to be complicated.

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Mastering the Art of Building Rapport Over the Phone

HBW Leads

A Guide for Insurance Agency Owners Training New Agents As an insurance agency owner, one of the most crucial skills you can teach your new agents is effectively building rapport with clients over the phone. In an industry where trust and personal connections are paramount, mastering the art of phone communication can be the key to success. This guide will provide you with a comprehensive training plan to help your new agents develop the skills needed to establish solid and lasting relationships

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Target the Six Segments of the Marketing Funnel

Agency Revolution

There are two ways you can go about marketing your insurance agency. The first is to try anything. Just throw stuff at the wall and see what sticks. You’ll probably get some results, but you might not. And you also may have no idea what’s actually working. The second and, arguably, more effective way to approach marketing is strategically. While it’s easy to fall down the rabbit holes of methodology and best practices, marketing strategy doesn’t need to be complicated.

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Adapt or Leak: Three Insurance Technology Trends That Can Improve Risk Resilience

Majesco

Insurance company profit margin results right now are like trying to keep water in a leaking bucket. Can insurers fill the bucket with the right premiums as fast as claims pour out potential profits? It’s about rethinking underwriting and claims as well as rethinking risk resilience. It’s tough to build new levels of risk resilience when new and heightened risks, increasing claims costs, supply chain implications, and legacy business processes and technology make it difficult to navigate a

Risk 40
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Cyber Threat Landscape & Digital Threats in the Construction Industry

Corvus

Based on Corvus’s Threat Intel team data, the frequency of ransomware attacks on the construction industry increased 48% from 2022 to 2023. Encryption software firm NordLocker, in its latest report on cyber attacks, ranked construction as the #1 most targeted industry.

Cyber 40
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Save Money on Small Business Insurance in California

Jackson & Jackson

Discover practical strategies and money-saving tips for small business insurance in California. How to Save Money on Small Business Insurance in California Running a small business in California can be both exciting and challenging. You have poured your heart and soul into your venture, and it’s only natural that you want to protect it. However, finding affordable small business insurance can sometimes be an uphill battle.

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Paying It Twice

New Jersey Workers' Comp

Imagine a conversation in a restaurant between a customer who orders a three-course meal and the waiter, who brings the customer a bill after the first course. “But I have not even finished dinner yet?” objects the customer. The waiter responds, “you misunderstand, this bill is just for the procedure. We had several cooks working on this meal.” At the end of the meal, the waiter then brings a second bill to the table, announcing “now this is the bill for your food.

Injury 40