Children’s Advertising Rules Apply in the Metaverse Too, CARU Says.
Hunton Andrews Kurth
AUGUST 30, 2022
CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world. CARU’s August 23 compliance warning puts companies on notice of what perhaps should have been obvious: its guidelines for advertising to children apply in the metaverse, too.
Let's personalize your content