CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping
Hunton Andrews Kurth
AUGUST 23, 2022
The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. The first decision involves fashion retailer Primark and the second decision , involved Moose Toys. In 2021, CARU signaled a stance on positive social representation in children’s advertising—first in a February 2021 blog post on diversity and inclusion and second in August 2021, when CARU announced that its updated Gu
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