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Digital Marketing for Insurance Agencies: A Complete Guide

Agency MVP

Insurance agencies, like any other business, need to market their business to their potential customers. The goal is to spread awareness of your products and services so that consumers will seek you out to meet their insurance needs. Why is Digital Marketing a Necessity for Insurance Agencies? Of course, you do.

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Best Practices for Digital Claims Management for Agents and Brokers

American Agents Alliance

Agents and brokers play important roles in the digital claims management process, from educating policyholders on loss mitigation to helping insureds file claims and work with their insurers. Data shows about 6% of homeowners filed a claim under their homeowners insurance policies during the five years ranging from 2018 to 2022.

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Protect Your Finances: The Truth About Small Insurance Claims

Shield Insurance Agency

Shield Insurance Blog | Small Insurance Claims | Contact Our Sales Team! Small Insurance Claims Can Raise Premiums Small insurance claims, such as those for minor property damage, may seem like a hassle to deal with. However, filing small insurance claims can have long-term financial consequences.

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From Risk to Retention: Transforming Insurance with Predictive Churn Analytics

InsuredMine

Insurance agencies once focused primarily on assessing risks, underwriting policies, and managing claims. Today, agencies face an equally critical challenge: customer retention. By identifying these at-risk customers early, insurers can take targeted actions to improve retention rates and maintain a stable customer base.

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Building Bridges — A Guide to Strengthening Carrier Relationships For Agents

American Agents Alliance

Collaborative partnerships with carriers improve service for policyholders, enhance an agency’s growth potential, and provide learning opportunities for agents. Offer feedback from policyholders and constructive thoughts when interacting with carrier partners. Every relationship is enhanced by clear, open communication.

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Millennial Insurance Buyers — What Agents Need to Know to Sell to Them

American Agents Alliance

For example, some millennials may appreciate learning about the way your agency gives back to the local community through volunteer service. Some insurance companies now highlight their charitable give-back programs , which may be of interest to millennial insurance buyers.

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Gamification in Insurance: Everything You Should Know

Leadsurance

In this article, we will cover everything you’d ever need to know about gamification in insurance and hopefully get your brains ticking on how you can apply gamification to your insurance agency. What is gamification and how does it relate to the insurance industry? How can gamification benefit insurers?